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Users will soon have a new feature that enables them to lessen the volume of artificial intelligence-produced media appearing in their timelines. This initiative comes as the platform disclosed that it currently hosts more than 1 bn content made with AI.

Pilot Phase and Launch

The new functionality is undergoing trials over the following weeks before a full-scale release. This development comes amid a rise in AI-generated material, spurred by recent video-generation tools.

AI Proliferation Online

It has been noted that almost 10% of the fastest-growing channels on another major platform exclusively feature content made by AI. A large amount of this material is classified as “AI slop”, a term for inferior, factory-style content that is typically illogical or bizarre.

Based on user feedback that many people appreciate content produced via AI tools, from digital art to science explainers, and we intend to provide users the ability to increase or decrease of that, based on their own choices,” stated a platform representative.

AI on the Platform

The service announced that there are now 1.3bn videos on its service tagged as artificially created. Overall, in excess of 100 m media items are submitted to the platform every day, making AI-generated material a limited part of its complete catalog.

User Control Features

Members will be in a position to decrease or raise the amount of artificial media they see by opening the topic control option in the app and picking “AI-generated content”. Other topics that are already be adjusted under the setting include current affairs, clothing, cosmetics, and choreography.

Platform Guidelines

TikTok’s policies oblige users to identify convincing AI-made content, and it bans malicious deepfakes of celebrities or emergencies. Any authentic-looking artificial content that is unmarked can be removed under its community policies.

In addition, the service will henceforth add an AI-generated watermark to content created with its proprietary AI systems, or flagged by an cross-platform project for recognizing AI-generated material. This step is intended to deter users from seeking to circumvent the labeling process.

AI Literacy Programs

The company is additionally introducing a $2m awareness program for experts and groups to produce informative material about using AI responsibly. This initiative will benefit non-profit groups specializing in educating coding and technology.

Content Safety Approach

The platform has justified its moderation strategy, amid discussion over proposals to cut jobs for hundreds of content moderators in the UK. It is expected to cut a significant number of roles in its content moderation division in London, with labor groups and online safety experts expressing worry that staff are being displaced by automated systems.

A company official explained that human moderation would continue to be important, but artificial intelligence can protect employees by eliminating the most harmful content prior to it gets reviewed by humans. TikTok stated a significant reduction in explicit and harmful content handled by safety staff over the previous year due to intervention by its AI tools.

It is vital to integrate people and machines to maintain a secure environment,” she said. “We’ll have staff as part of that process, but we also think it’s extremely critical to limit contact with unsafe media as swiftly, which is where a significant AI assistance is making a difference work at speed.”